When you look at this magazine front cover of "Scratch" magazine, it is clearly a magazine which is specificly about HipHop and Rap music. You can tell this because of many of the names featured on the front cover such as Snoop Dogg and the main feature of the magazine being Lil Wayne who is a hiphop artist. This shows that they are aiming thier magzine at a specific target audience being people who are interested in this specific genre of music. The image of Lil Wayne stands out as they have used layering to get the image of him to come in front of the masthead. His name is then done in capital letters and in white which is made to stand out by the black outer glow used on it. The masthead also uses colours which contrast, the yellow title "Scratch" is made to look bolder also by the black outer shadow. This magazine has also stuck to a specific colour design being white, yellow, black and blue. This front cover also pictures two main images on the fron cover, they have used layering and editing to get the image of the DJ in the background. They have used the phrase "Simply the best" to make the audience of the magazine attracted to buying the magazine. They have used up most of the mage but unlike other magazine covers which i have annalysed they have chosen not to fill up the page as much and dont have as many features written on the front cover, this works becuase it draws your attention more to the image and subheading about Lil Wayne which seems to be the main story in the magazine.

This Issue of NME magazine has used layering to get the image of "The Last shadow puppets" to be put in front of the masthead, this is the main focus of the magazine, the fact that thier eyes are looking towards to the reader makes the reader drawn to this magazine. Also the fact that they are back to back and thier name is written in bold white capitals and is placed in front of each of them is effective because it fits in well with the position they are in.

The masthead uses the white and black outline to make the red text reading NME to stand out. Its quite a plain front cover but by using a lot of red text and bold font it makes the front cover stand out.

They have used specific phrases to make the reader by the magazine such as "First major interview as..The last shadow puppets" by doing this people buy the magazine because they think this is the only magazine where you could find this sort of information.

They have also put a quote from the interview which gives inside information from the band which encourages people to buy the magazine and read in to it more. The black circle shape which has "Jack Whites shock new album" written on it stands out because they have used yellow text which contrasts with all the other colours used on the page.